MorGro is an Indian haircare brand focused on nourishment, strength, and everyday hair wellness. PML designed a fresh, nature-inspired logo identity aligned with FMCG haircare packaging and brand storytelling. The identity delivers strong shelf presence while remaining consistent across packaging, stationery, and brand assets.
MorGro needed a logo that could feel natural, trustworthy, and mass-appealing at the same time. The challenge was standing out in India’s highly competitive haircare and FMCG market. PML approached the identity with organic forms, balanced typography, and a growth-led color system. The final logo supports brand recall, packaging visibility, and long-term scalability.
We offer insight into the unique methodology that drives our work at Synapse, illuminating the steps we take to turn ideas into reality and deliver innovative solutions that exceed expectations.
1 - Empathize
2 - Define
3- Ideate
4 - Prototype
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Discover how the Synapse app transforms business operations with its innovative features and user-friendly interface. From streamlining workflows to enhancing customer engagement
“We’ve been using the Synapse app and dashboard for several months now, and it’s been a game-changer for our business. The seamless integration of customer data and analytics has allowed us to gain valuable insights into our customers’ needs and preferences, enabling us to tailor our services more effectively.”
